MEET THE CURL SISTERS
MEET GEORGINA
My early career began in law. I enjoyed 10 LONG years in the corporate world and made my mark as a strong, confident woman in a predominantly male-dominated environment.
Settling down to start a family in my late 20s I began to think of a career change. When my son was 18 months old, I took a leap of faith and became the General Manager at our mother’s hair and beauty salon. I quickly realised managing a salon of hairstylists required a whole new skill set! I enrolled onto a hairdressing apprenticeship with Francesco group and began a 3-year diploma. This is where The Curl Girl was born.
Becoming a new mum, working and doing a hairdressing apprenticeship, I started my own curl care journey quickly and haphazardly; time was no longer a luxury! Whilst studying, I was shocked to find there was no module for curly hair - in fact it wasn’t part of the curriculum at all. The only thing we were taught to do to curls was to get RID of them!
As a busy mum, I didn’t have time to trawl the internet looking for the answer to frizz and I didn’t have the money to waste on haircare that wasn’t going to work. I needed someone to care for my curls and to teach me how to, too. After many months of learning and experimenting with my curls, I just knew I had to educate and support others through their curl journey too.
My husband and I decided on the name ‘The Curl Girl’ on the way back from a holiday in Devon. I set up an Instagram account and began to post inspirational quotes, relevant images and valuable content whenever I got a spare moment. I began to build a following from girls struggling to tame their curls. I eventually qualified as a hairdresser in July 2020 and opened my calendar to curly clients only in the salon I previously managed. My service list grew with my experience and the needs of my clients, and The Curl Girl was a huge success from day one. We now have a vast loyal client following who travel from all over the UK.
My Curl Girl journey has recently taken me on a path back to where the ideas began - Devon. In November 2025, my family and I packed up our life and moved to Braunton, a beautiful village known as the gateway to the North Devon coast. I’m currently renting a chair in a wonderful established salon on the high street, where I help transform sea salt tangles into soft mermaid waves. My very own Devon Curl Girl salon is on the horizon – watch this space!
My passion has always been to help people not only embrace and love their curls, but also themselves. I feel so blessed that my dream became reality, and I have my family (including my two little curly headed boys!), my clients, and myself to thank.
MEET MADISON
Creativity has always been at the heart of what I do. Before specialising in curly hair, I spent several years as a nail artist, where I loved creating intricate designs and helping clients express their individual style. It was there that I developed the precision and attention to detail I now bring to every curl appointment.
While helping to set up and manage my parents’ salon, I created a nail bar area and started offering nail art to our hair clients, quickly building a loyal following and gaining an invaluable understanding of salon life.
When Georgina joined the salon and introduced curly services, my head was well and truly turned! This wasn’t just standard hairdressing... I became completely invested in her clients’ curl transformations. I’d sit in on appointments, watching people arrive feeling defeated and leave with tears of joy and a whole new confidence.
As Georgina and I began sharing ideas for The Curl Girl, it became clear we were on the same page. I realised that curl transformations gave me the perfect outlet for the creativity I thrive on, so I closed the door on my successful nail career and stepped back into hairdressing – and I’ve never looked back!
While Georgina has taken the exciting leap of bringing The Curl Girl to Devon, I’m proud to lead our Staffordshire salon alongside our growing team of 3 honorary Curl Sisters.
THE CURL SISTERS
As sisters, we’ve built The Curl Girl on a shared passion for helping people embrace and love their natural texture.
While we each bring our own personality and creativity to the salon, we share the same belief: every head of curls is unique, and there’s never a one-size-fits-all approach. Our focus is on healthy hair, curl education, and creating styles that suit each individual’s lifestyle, goals, and texture.
Whether you’re embracing your natural curls, enhancing your colour, confidently wearing your silver hair, or simply learning how to care for your natural; texture, we’re here to guide and support you every step of the way.
With Madison leading our Staffordshire salon and Georgina based in Devon, we’re dedicated to making your curl journey feel inspiring, empowering, and beautifully personal from your very first appointment.
MEET OUR CURL TEAM
MEET ESHA
I went straight from school to college to train as a hairdresser, and I've always known it was the career I wanted.
Growing up, I found my own curls really confusing and difficult to manage. Being the only one in my family with curly hair, I spent years wishing my hair was different.
It took time, patience, and learning how to care for them the right way before I finally fell in love with my curls. It's definitely a journey, but one that's worth every bit of effort. Now, they're a big part of who I am, and I wouldn't have them any other way!
My own experience is what led me to specialise in curly hair. I know what it's like to struggle with your curls and not feel confident in them, but I also know the joy that comes from learning to embrace them.
I love helping people understand and embrace their curls and seeing that moment when they start to love their natural hair too.
Creating a relaxed and comfortable space where my clients feel at ease is really important to me, and watching them leave feeling happy, confident, and in love with their curls is the best part of my job!
MEET MALAIKA
Before hairdressing, I worked in social media marketing for local businesses. Whilst I really enjoyed it, I knew it wasn’t the career path I wanted to pursue.
As I was growing up, I experienced too many salon visits where my natural hair wasn’t understood or celebrated.
Because of this, I spent years learning how to care for my curls myself. Being mixed race, I also often felt quite alone in my hair journey.
When I visited The Curl Girl as a client, I felt truly seen. My curls were celebrated rather than treated as a major inconvenience, and the whole experience was incredible.
It’s what inspired me to become a curl specialist, so I could give others the same confidence and acceptance that I felt.
I’m especially passionate about supporting mixed-race children and their families. I love helping them understand and embrace their natural hair from an early age.
I believe everyone deserves to feel confident and celebrated in the salon chair, and being a part of that is what I love most about my job.
MEET AYESHA
With over six years in a hairdressing environment, I knew from the very beginning that natural and textured hair was my passion.
As someone of mixed heritage and Afro hair, I knew how it felt to be the person many hairdressers were unsure how to care for. It inspired me to create a space where every client feels understood, confident, and celebrated.
Before becoming a hairdresser, I was living and performing in Germany. Being surrounded by people who rarely looked like me encouraged me to embrace my natural hair, and it was through that journey that my love for natural and textured hair truly began. When the performing industry came to a halt due to the pandemic, I started working as a salon receptionist. It didn't take long for my love for hairdressing to grow.
I now specialise in natural and textured hair, with a passion for helping people of all ages embrace their natural texture. I am especially passionate about ensuring children growing up with textured hair feel represented, confident, and proud of their natural hair from an early age. At every appointment, I aim to make my clients leave feeling empowered, beautiful, and truly seen.